Customer Intelligence
Understand your audience, brand perception & sentiment at scale
Our agents analyse online conversations, social, news, and search signals at scale to read your audiences, brand perception, and sentiment in near real-time. Know what people are saying, how the mood is shifting, and which audiences to act on—with every read validated by an analyst before it reaches you.
Read the room—at the scale of your whole market
A managed intelligence service, not another dashboard to staff. We continuously read conversations, social, news, and search signals across your market, then turn the noise into a clear read on perception, sentiment, and audience—finished and ready to act on. You set the cadence; we handle the monitoring and analysis, with alerts when something moves.
The Impact of Customer Intelligence
What you receive: custom research deliverables
Explore our deliverables by pillar—each offering Light, Medium, and Heavy research depth
Brand Monitoring Brief
A focused brief reading the conversation around your brand and its top themes across the core platforms over a recent window — what’s being said, where, and how loudly — validated by an analyst before it reaches you.
Listening Dashboard
The same listening extended to your brand and key competitors across a broader theme set and all platforms, delivered as an interactive dashboard with the evidence trail behind every theme and spike.
Comprehensive Social Media Intelligence Report
The full conversation landscape mapped across every relevant audience and platform over time, with analyst-led pattern recognition and share-of-voice insight — delivered in phases with regular check-ins so the focus tracks what’s moving, plus a briefing layer.
Sentiment Pulse Report
A sentiment pulse reading the emotional tone around your brand and its key themes — overall scores, recent shifts, and the spikes worth knowing about — with immediate-attention flags, validated by an analyst.
Sentiment Driver Dashboard
Sentiment and the drivers behind it, read across your brand, key competitors, and a broader theme set, delivered as an interactive dashboard so you can see exactly what is moving tone and why.
Strategic Sentiment & Reputation Assessment
The full sentiment landscape mapped at depth, with analyst-led driver analysis, brand-health scoring, and crisis preparedness — built over multiple phases with analyst touchpoints to refine the picture, ending in executive recommendations plus a content layer.
Core Segment Profiles
Clear profiles of the core segments within your audience, built from behaviour, expressed interests, and public demographic signals — the essential who’s-who you need to target with confidence.
Segment Opportunity Dashboard
An extended segmentation across your audience and adjacent ones, with richer profiles and opportunity sizing, delivered as a dashboard that shows where the most valuable segments sit and why.
Strategic Segmentation Framework & Playbook
A complete segmentation framework covering the full audience landscape at depth, with predictive modelling and opportunity analysis — developed iteratively across phases with review checkpoints, ending in a strategic playbook plus content layers.
Ready to understand how your market really feels?
Get a clear, evidence-backed read on perception, sentiment, and audience—and the early warning when any of them shift.