Terms of Service
AG Insights Limited
Effective Date: January 1st, 2026
Last Updated: January 12th, 2026
1. Acceptance of terms
By accessing or using AG Insights Limited’s AI-powered market intelligence and research services (the “Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, please do not use the Service.
These Terms apply to all users of the Service, including businesses, organizations, and their authorized representatives. By using the Service on behalf of a business or organization, you represent that you have the authority to bind that entity to these Terms.
2. Service description
AG Insights Limited provides AI-powered market intelligence and research services that combine expert human researchers with advanced AI technology. Our services include competitive intelligence (competitor monitoring, benchmarking, and landscape mapping), customer intelligence (social media listening, sentiment analysis, and audience segmentation), and strategic consulting (deep research reports, market intelligence, and lead identification).
Our methodology leverages AI to rapidly process and analyze large volumes of publicly available data, which is then reviewed, verified, and synthesized by our expert research team to deliver strategic insights. While we utilize AI tools to enhance efficiency and scale, all client deliverables undergo human expert review and validation before delivery.
The Service includes AI-assisted research capabilities, data analysis tools, verified intelligence reports, and related features as described on our website. We may also provide custom AI-generated deliverables as part of project-based engagements, including but not limited to visualizations, infographics, presentations, custom data analyses, image generation, and other AI-powered content creation services tailored to specific client needs. All such custom deliverables are subject to the terms and conditions set forth herein. We endeavor to deliver standard reports within 48-72 hours, though actual delivery times may vary based on project complexity and scope.
The Service does not include investment advice, guaranteed business outcomes, or legal/regulatory compliance consulting. AG Insights Limited has no obligation to provide services beyond those explicitly described in these Terms and our Service documentation.
3. Professional service disclaimers
3.1 Professional advice disclaimer
The content and functionality provided through this Service contains general information only and is not intended to serve as professional advice or services. By using this Service, you understand and agree that AG Insights Limited is not engaged in rendering professional advice or services to you, including but not limited to legal, medical, financial, accounting, tax, investment, marketing strategy, or business consulting advice. No content provided through this Service is intended to serve as or shall be deemed professional advice in any regulated field, and you shall remain solely responsible for your use of all Service content and acknowledge that any reliance upon the Service content shall be entirely at your sole option and risk.
3.2 Professional relationship disclaimer
No professional relationship of any kind is created between you and AG Insights Limited through your use of this Service. Specifically, no attorney-client, doctor-patient, accountant-client, consultant-client, marketing advisor-client, or other professional relationship or privilege is created with AG Insights Limited or any of its employees, contractors, or affiliates. You acknowledge that AG Insights Limited does not owe you any fiduciary duties, and you should not expect any confidentiality protections beyond those explicitly stated in our Privacy Policy.
3.3 Consultation recommendation
Before making any business decisions or taking action that might affect your business, finances, legal rights, marketing strategy, or other important matters based on content provided through this Service, you should consult a qualified professional advisor. AG Insights Limited strongly recommends that you seek independent professional advice appropriate to your specific circumstances and jurisdiction. The Service is designed to provide market intelligence, research tools, and data analysis assistance, but it is not a substitute for professional judgment and expertise. In particular, our market intelligence and competitive analysis services do not constitute investment advice, and you should consult with qualified financial advisors before making investment decisions based on our research.
4. AI-specific terms and limitations
4.1 AI output accuracy and human verification
Content generated by artificial intelligence features within this Service (“AI Output”) is produced by machine learning algorithms and then reviewed and verified by our expert research team before delivery to clients. While we implement a rigorous human verification process to ensure quality and accuracy, given the complexity of market intelligence, the rapid pace of market changes, and the limitations inherent in publicly available data sources, AI Output may still contain errors, inaccuracies, omissions, or biases, and may not reflect the most current information or developments in all cases. AG Insights Limited makes reasonable efforts to verify AI Output but does not guarantee absolute accuracy, completeness, or currency of all information. We strongly recommend that clients conduct their own verification and analysis before making business-critical decisions based on our research. AG Insights Limited will not be liable for business decisions made in reliance on AI Output or for any omissions or errors that may occur despite our verification processes.
4.2 Human review requirements
You are solely responsible for evaluating AI Output for accuracy, completeness, appropriateness, and suitability for your intended business use case. You must employ human review of all AI Output and obtain any relevant clearances, approvals, or professional consultations before relying on, publishing, distributing, or otherwise using AI Output in your business operations. You acknowledge that AI Output is not a substitute for human judgment, expertise, or professional advice, and you agree to exercise appropriate care and diligence in reviewing and verifying AI Output before use.
4.3 AI limitations acknowledgment
You acknowledge and understand that artificial intelligence technology has inherent limitations and may not perform as expected in all circumstances. AI features may be unavailable, produce unexpected results, or fail to generate desired outputs. AI technology is continuously evolving, and performance may vary based on input quality, system load, model updates, and other factors beyond AG Insights Limited’s control. AG Insights Limited does not guarantee that AI features will meet your specific business requirements or expectations, and you agree to use AI features with understanding of these limitations.
4.4 Research and data limitations
AI-generated research, market intelligence, data analysis, and other content may not be suitable for all business purposes and may require modification, verification, or professional enhancement. Generated content may inadvertently resemble existing copyrighted works, and you are responsible for ensuring that your use of generated content does not infringe third-party rights. AG Insights Limited does not warrant that generated content will be unique, original, or free from similarity to existing works.
4.5 Data sources and methodology
Our intelligence services rely primarily on publicly available data sources including websites, social media platforms, news outlets, regulatory filings, industry publications, and other open-source information. We do not guarantee access to all relevant data sources, and our analysis is limited to information that is publicly accessible at the time of research. The comprehensiveness and accuracy of our intelligence is dependent on the availability, quality, and timeliness of public data sources, which may vary significantly across industries, regions, and topics. We do not access proprietary databases, confidential information, or data behind paywalls unless explicitly agreed upon in writing. Changes in data source availability, access restrictions, or platform policies may impact the scope and depth of our research capabilities.
4.6 AI system transparency and EU AI Act compliance
In compliance with the EU Artificial Intelligence Act, AG Insights Limited provides the following information about our AI systems: Our AI-powered market intelligence tools are classified as limited-risk AI systems under the EU AI Act. We use large language models and machine learning algorithms to process publicly available data, which are then subject to human expert review and verification. Users are informed when they are interacting with AI-generated content through our service documentation and report labeling. We maintain technical documentation of our AI systems and conduct regular assessments to ensure compliance with applicable AI regulations. Our AI systems do not make automated decisions that significantly affect users’ legal rights or similarly significant outcomes without human oversight. For questions about our AI systems or to request additional information about our AI transparency measures, please contact info@ag-insights.co.uk.
5. Intellectual property rights and content ownership
5.1 Content ownership framework
As between you and AG Insights Limited, you retain all right, title, and interest in and to: (a) any content, data, or materials that you provide to the Service (“User Content”), and (b) the final research reports and intelligence deliverables we provide to you (“Client Deliverables”), subject to the limited license granted to AG Insights Limited under these Terms.
AG Insights Limited retains all right, title, and interest in and to: (a) the Service, including all improvements, enhancements, modifications, and derivative works thereof; (b) all intellectual property rights in our proprietary technology, AI models, algorithms, and methodologies; (c) anonymized and aggregated insights, data patterns, and analytical findings derived from your use of the Service; and (d) our general research methodologies and frameworks. Nothing in these Terms transfers any ownership rights in the Service or AG Insights Limited’s proprietary technology to you. We may use anonymized, aggregated data and insights derived from our service delivery to improve our AI models, develop benchmarks, and enhance our service offerings, provided that such use does not identify you or disclose your confidential information.
5.2 User content licensing
By providing User Content to the Service, you grant AG Insights Limited a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Content in connection with the Service and AG Insights Limited’s business operations, including without limitation for the purposes of providing, promoting, and improving the Service. We will use your User Content to query specific AI models to generate outputs for you. However, we will explicitly request your approval before using your User Content to train or improve custom AI models. You maintain control over this permission and may revoke it at any time through your account settings.
With respect to the use of your company name, logo, or testimonials for marketing purposes, AG Insights Limited will request your explicit written consent before featuring your organization in case studies, testimonials, or promotional materials. You may opt out of such marketing use at any time by contacting us in writing, though this will not affect our ability to provide services to you. Any approved testimonials or case studies may continue to be used for a reasonable period following termination of services unless you specifically request removal.
5.3 Platform IP protection
The Service and all materials therein, including without limitation software, algorithms, AI models, user interfaces, designs, text, graphics, information, logos, patents, trademarks, service marks, copyrights, and all intellectual property rights related thereto, are the exclusive property of AG Insights Limited and its licensors. Except as explicitly provided herein, nothing in these Terms shall be deemed to create a license in or under any such intellectual property rights, and you agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit, or create derivative works from any materials or content accessible on the Service.
5.4 Trademark protection
AG Insights Limited, the AG Insights Limited logo, and other AG Insights Limited trademarks, service marks, graphics, and logos used in connection with the Service are trademarks or registered trademarks of AG Insights Limited. You are granted no right or license with respect to any of these trademarks, and you agree that no such right or license may be asserted by you with respect to the trademarks.
5.5 Multi-client engagements and competitive conflicts
AG Insights Limited may serve multiple clients in the same industry or competitive market segment simultaneously. We maintain strict information barriers between client engagements and do not share client-specific insights, research findings, or confidential information across engagements. Each client engagement is conducted independently, and we do not use confidential information from one client to benefit another client. While we may develop general industry knowledge and market insights through our work with multiple clients, we will not disclose your specific business information, research requests, or strategic interests to any third party without your explicit consent. If you have concerns about potential conflicts of interest, please discuss them with us at the outset of the engagement.
6. User responsibilities and compliance
6.1 User content responsibility
You are solely responsible for all User Content that you submit, post, or otherwise make available through the Service. You represent and warrant that you have all necessary rights, licenses, and permissions to provide User Content and that User Content does not violate any applicable laws, regulations, or third-party rights. You agree that User Content will not contain any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, invasive of privacy, infringing of intellectual property rights, or otherwise objectionable. AG Insights Limited reserves the right, but has no obligation, to review, monitor, or remove User Content at any time and for any reason, with or without notice.
6.2 Prohibited uses and business restrictions
You agree not to use the Service for any unlawful purpose or in any way that could damage, disable, overburden, or impair the Service. Prohibited uses include, but are not limited to:
- Violating any applicable laws or regulations in the EU, UK, USA, or other jurisdictions
- Infringing intellectual property rights or creating content that violates third-party rights
- Transmitting harmful, threatening, abusive, defamatory, or discriminatory content
- Attempting to gain unauthorized access to the Service or other users’ accounts
- Interfering with the Service’s operation or security
- Using the Service for spam, phishing, or other deceptive practices
- Reverse engineering or attempting to extract proprietary algorithms or AI models
- Using the Service to develop competing AI market intelligence or research services
- Creating content that promotes illegal activities or violates community standards
- Using the Service to generate misleading, false, or defamatory content about individuals or businesses
- Using the Service to harm competitors’ reputations through false or misleading information
- Engaging in corporate espionage, unauthorized competitive intelligence gathering, or any research activities that violate ethical business practices or applicable laws
- Requesting research that involves accessing confidential, proprietary, or illegally obtained information
6.3 Business compliance requirements
As a business user, you are responsible for ensuring that your use of the Service complies with all applicable laws, regulations, and industry standards in your jurisdiction, including but not limited to data protection laws (GDPR, UK GDPR, CCPA), consumer protection laws, advertising standards, accessibility requirements, and industry-specific regulations. You represent and warrant that your use of the Service will not violate any applicable laws or regulations.
6.4 Industry-specific compliance
If you operate in a regulated industry (including but not limited to financial services, healthcare, pharmaceuticals, legal services, or government contracting), you are solely responsible for ensuring that your use of our Service and our research outputs comply with all applicable industry-specific regulations, professional standards, and licensing requirements in your jurisdiction. This includes but is not limited to compliance with financial services regulations (such as FCA, SEC, MiFID II rules), healthcare regulations (such as HIPAA, FDA guidelines), and data protection requirements specific to your sector. You agree to inform us if you operate in a regulated industry so that we can discuss any specific requirements or limitations that may apply to our services.
7. Service delivery terms and limitations
7.1 Service scope definition
The Service provides AI-powered market intelligence and research tools across three primary service categories:
Competitive Intelligence Services include competitor monitoring (24/7 surveillance of competitor activities), competitor benchmarking (data-driven performance comparisons), and competitive landscape mapping (market ecosystem visualization and analysis).
Customer Intelligence Services include social media listening (monitoring online conversations), consumer sentiment analysis (emotional tone and opinion analysis using NLP), and audience segmentation (AI-driven consumer profiling and targeting).
Strategic Consulting and Custom Solutions include deep research and synthesis reports (comprehensive executive-level analysis), market and industry intelligence (holistic environmental scanning and trend analysis), and lead identification and profiling (high-value prospect identification and qualification).
The Service does not include custom software development, personalized one-on-one consulting, guaranteed research outcomes, manual research services without AI assistance, investment advisory services, or legal/regulatory compliance consulting. Any additional services, features, or functionality not explicitly included in the Service description are provided at AG Insights Limited’s sole discretion and may be subject to additional terms and fees.
7.2 Service availability
AG Insights Limited endeavors to provide reliable service availability but does not guarantee that the Service will be available at all times or will operate without interruption. The Service may be unavailable due to maintenance, updates, technical issues, force majeure events, or other circumstances beyond AG Insights Limited’s reasonable control. AG Insights Limited reserves the right to modify, suspend, or discontinue the Service or any part thereof at any time with reasonable notice to business users where practical. You acknowledge that temporary unavailability is inherent in internet-based services and agree that AG Insights Limited shall not be liable for any unavailability or interruption of the Service.
7.3 Third-party integration disclaimer
The Service may integrate with or provide access to third-party services, content, APIs, or applications (“Third-Party Services”). AG Insights Limited does not control Third-Party Services and is not responsible for their availability, content, functionality, or performance. Your use of Third-Party Services is subject to the terms and conditions of those services, and you are solely responsible for reviewing and complying with such terms. AG Insights Limited disclaims all liability for Third-Party Services and makes no warranties or representations regarding Third-Party Services.
7.4 Delivery timelines and service levels
We endeavor to deliver standard intelligence reports within 48-72 hours of project initiation as indicated on our website. However, actual delivery times may vary based on project complexity, research scope, data availability, current demand, and other factors. Delivery timelines are estimates and not guaranteed commitments. For Strategic Consulting and Custom Solutions, delivery timelines will be specified in the project scope or statement of work. Delays may occur due to factors including but not limited to: unavailability of critical data sources, need for additional client clarification, technical issues, or force majeure events. We will make reasonable efforts to communicate any anticipated delays and work with clients to establish revised timelines where necessary. Failure to meet estimated delivery timelines does not constitute a breach of these Terms and does not entitle clients to refunds unless otherwise specified in a separate service level agreement.
Custom Service Level Agreements with specific performance commitments, response times, and remedies may be negotiated separately for enterprise clients and will be documented in a separate SLA addendum. Where a separate SLA exists, its terms will supersede the general delivery timeline provisions in this Section 7.4 for the specific services covered by the SLA, though all other Terms remain in full force and effect.
7.5 Expedited delivery services
Expedited delivery services with turnaround times shorter than our standard 48-72 hour timeframe may be available upon request for additional fees, subject to feasibility assessment based on current workload, research complexity, and data availability. Expedited service requests must be made at the time of project initiation and are subject to AG Insights Limited’s acceptance. We will provide a specific delivery commitment and expedited service fee quote for your approval before commencing expedited work. Not all projects are suitable for expedited delivery, and we reserve the right to decline expedited service requests where quality or accuracy would be compromised by compressed timelines.
7.6 Third-party platform dependencies
Our research services rely on access to various third-party platforms, social media networks, data sources, and application programming interfaces (APIs) to gather publicly available information. We are not responsible for service disruptions, data quality issues, or limitations in our research capabilities caused by: (a) third-party platform changes, including modifications to terms of service, API restrictions, rate limiting, or access policies; (b) platform outages or technical issues; (c) changes in data availability or platform functionality; (d) increased costs imposed by third-party platforms; or (e) termination of our access to third-party platforms. If a significant third-party platform change materially impairs our ability to deliver subscribed services, we will make reasonable efforts to find alternative data sources or methodologies, but we may need to modify service scope or, in extreme cases, provide pro-rata refunds for services we can no longer deliver as specified.
8. Liability limitations and damage caps
8.1 Comprehensive damage exclusions
To the fullest extent permitted by applicable law, AG Insights Limited shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, use, goodwill, business opportunities, or other intangible losses, resulting from: (a) your use or inability to use the Service; (b) any unauthorized access to or use of our servers and/or any personal information stored therein; (c) any interruption or cessation of transmission to or from the Service; (d) any bugs, viruses, or harmful components that may be transmitted to or through the Service; (e) any errors or omissions in any content or AI Output; (f) User Content or the defamatory, offensive, or illegal conduct of any third party; and/or (g) any business interruption or lost business opportunities.
8.2 Liability cap
To the fullest extent permitted by applicable law, the total liability of AG Insights Limited for any claims arising out of or relating to these Terms or the Service, whether in contract, tort, or otherwise, shall not exceed the greater of: (a) the total amount paid by you to AG Insights Limited for the Service during the twelve (12) months preceding the claim; or (b) GBP 500 (or the equivalent amount in your local currency based on the exchange rate at the time you made your most recent payment to us). This limitation applies to all causes of action in the aggregate, including without limitation breach of contract, breach of warranty, negligence, strict liability, misrepresentation, and other torts.
8.3 Service provision and quality standards
While we commit to delivering professionally researched intelligence reports that meet industry-standard quality expectations for market intelligence services, the Service is provided on an “as is” and “as available” basis without warranties of specific business outcomes or results. AG Insights Limited does not provide warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, except as expressly stated herein.
We commit to: (a) conducting research using sound methodologies combining AI analysis with human expert verification; (b) making reasonable efforts to ensure accuracy of information based on available public sources; and (c) delivering reports in professional formats suitable for business use. However, AG Insights Limited does not warrant that: (a) the Service will function uninterrupted, secure, or available at any particular time or location; (b) any errors or defects will be corrected; (c) the Service is free of viruses or other harmful components; (d) the results of using the Service will meet your specific business requirements or lead to particular business outcomes; or (e) all relevant information on a topic will be captured given the limitations of publicly available data.
Your use of the Service and reliance on our research is at your own risk, and you acknowledge that market intelligence involves inherent uncertainties and limitations.
9. Account management and termination
9.1 Unilateral termination rights
AG Insights Limited may suspend or terminate your access to the Service at any time, with or without cause, and with reasonable notice where practical for business users, at our sole discretion. Reasons for termination may include, but are not limited to, violation of these Terms, suspected fraudulent or illegal activity, extended periods of inactivity, non-payment of fees, or business reasons. Upon termination, your right to use the Service will cease immediately, and you must discontinue all use of the Service. Termination does not relieve you of any obligations incurred prior to termination.
9.2 Data access and portability post-termination
Following termination of your account, you may have a limited time period of thirty (30) days to export your User Content and Generated Content through the Service’s standard export features. After this period, AG Insights Limited may delete your data in accordance with our data retention policies. We are not obligated to provide data in formats other than those available through our standard export tools, and we may charge reasonable fees for extraordinary data retrieval requests. You are responsible for maintaining your own backups of important data.
Following the thirty (30) day export period, we will delete identifiable User Content and Client Deliverables from our active systems within ninety (90) days of account termination, unless longer retention is required by applicable law, regulatory requirements, or legitimate business purposes (such as financial record-keeping, dispute resolution, or legal compliance). We may retain anonymized and aggregated data that cannot reasonably be used to identify you or your organization for analytical purposes, service improvement, and benchmarking. Backup copies in our disaster recovery systems may persist for additional time periods in accordance with our standard backup retention policies but will not be actively accessed or used. Upon your written request, we can provide confirmation of data deletion, subject to reasonable verification of your identity and account ownership.
10. Privacy and data protection
10.1 Privacy framework
Your privacy is important to us. Our collection, use, and protection of your personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference and complies with applicable data protection laws including GDPR, UK GDPR, and CCPA. By using the Service, you consent to the collection, use, and disclosure of your information as described in our Privacy Policy. We implement appropriate technical and organizational measures to protect your personal information, but we cannot guarantee absolute security.
For business-to-business services, we process business contact information (such as work email addresses, professional titles, and company information) based on our legitimate interest in providing and improving our services, as well as contract performance where you have engaged our services. For personal data subject to GDPR or UK GDPR, you have rights including access, rectification, erasure, restriction of processing, data portability, and objection. To exercise these rights or for questions about our legal basis for processing your data, please contact info@ag-insights.co.uk.
10.2 Data retention and deletion
We retain your personal information and User Content for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your personal information and User Content through your account settings or by contacting us, subject to legal and operational requirements. We may retain certain information in anonymized or aggregated form for analytical and improvement purposes.
10.3 Cross-border data transfers
As we operate in multiple jurisdictions (EU, UK, USA), your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws, including GDPR, UK GDPR, and CCPA.
For transfers of personal data from the European Economic Area (EEA) or United Kingdom to countries that do not provide an adequate level of data protection as determined by the European Commission or UK authorities, we implement appropriate transfer mechanisms including Standard Contractual Clauses (SCCs) approved by the European Commission or UK authorities, or other legally recognized transfer mechanisms.
We conduct transfer impact assessments where required and implement supplementary measures to ensure data protection standards are maintained. You may request additional information about our data transfer mechanisms and safeguards by contacting our data protection officer at info@ag-insights.co.uk.
11. Payment terms and billing
11.1 Fees and billing
You agree to pay all fees associated with your use of the Service as described in our pricing information. Fees vary based on service type, scope, and delivery model:
Subscription Services: For ongoing monitoring and intelligence services (such as Competitive Intelligence or Customer Intelligence subscriptions), fees are charged in advance according to your selected billing cycle (monthly, quarterly, or annually).
Project-Based Services: For Strategic Consulting and Custom Solutions, fees may be charged based on project scope as outlined in a statement of work or project agreement. Payment terms will be specified in the project documentation.
One-Time Reports: For individual research reports or ad-hoc intelligence requests, fees are charged upon service completion or delivery.
You authorize AG Insights Limited to charge your designated payment method for all applicable fees. If payment fails, we may suspend or terminate your access to the Service after reasonable notice. All fees are non-refundable except as expressly provided in Section 11.3 or as required by applicable law.
11.2 Business billing options
We offer various billing options for business users, including invoice-based billing for qualified accounts. Payment terms for invoice billing are net 30 days unless otherwise specified. You are responsible for all taxes associated with your use of the Service.
11.3 Refund and service credit policy
For service issues or dissatisfaction within fourteen (14) days of purchase for unused services, AG Insights Limited may, at our sole discretion, offer either: (a) service credits equal to 100-150% of the disputed amount, applicable to future services; or (b) cash refunds. Service credits do not expire and can be applied to any AG Insights Limited service. We typically offer service credits as our primary remedy as they allow us to demonstrate our service quality and maintain our relationship with you. Cash refunds are available upon request or where required by applicable law, but we encourage clients to consider service credits first. Refunds and service credits are not available for services that have been delivered, accessed, or used, except where AG Insights Limited is demonstrably at fault or where required by applicable law.
11.4 Free consultations and trial services
AG Insights Limited may offer free initial consultations, demonstrations, or trial services at our discretion. These complimentary services are provided to help prospective clients evaluate our capabilities and do not constitute a binding commitment to provide ongoing services. Full terms and conditions, including payment obligations, apply once you formally engage our paid services. Free consultations and trials are limited in scope and duration as specified at the time of offering, and AG Insights Limited reserves the right to modify or discontinue such offerings at any time without notice.
11.5 Scope changes and additional fees
The fees quoted or agreed upon for project-based services are based on the scope of work defined at project initiation. Material changes to project scope, including but not limited to additional research questions, expanded geographic coverage, additional competitors or market segments, or significant increases in deliverable requirements, may require revised timelines and additional fees. AG Insights Limited reserves the right to renegotiate terms and fees if the actual scope significantly exceeds the original specifications. We will notify you promptly if we determine that scope changes are necessary and will obtain your approval before proceeding with scope modifications that involve additional fees. Minor clarifications or adjustments within the original scope parameters will be accommodated without additional charges.
12. Dispute resolution and legal framework
12.1 Governing law and jurisdiction
These Terms and any disputes arising out of or related to these Terms or the Service shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. For users located in the EU, certain consumer protection laws may apply regardless of this choice of law. For users located in the UK or USA, local consumer protection laws may provide additional rights.
12.2 Dispute resolution
Any disputes arising under these Terms will first be addressed through good faith negotiations. If resolution cannot be reached through negotiation, disputes shall be resolved through binding arbitration in accordance with the rules of the London Court of International Arbitration, except that you may assert claims in small claims court if your claims qualify and you are located in a jurisdiction where small claims court is available.
12.3 Class action waiver
You and AG Insights Limited agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action, to the extent permitted by applicable law.
12.4 Report accuracy disputes and correction process
If you believe that a research report or intelligence deliverable contains material errors or inaccuracies, you must notify us in writing within thirty (30) days of receiving the deliverable, providing specific details of the alleged errors and supporting documentation. Upon receiving such notice, we will: (a) conduct a good faith review of the disputed content; (b) verify information against our original sources; and (c) if we determine that material errors exist, provide you with a corrected version at no additional charge or, at our discretion, provide a partial refund proportionate to the impact of the error. Our obligation to correct errors is limited to the specific deliverable in question and does not extend to business decisions made or actions taken based on the original deliverable. This correction process is your sole and exclusive remedy for alleged inaccuracies, and our total liability remains subject to the limitations set forth in Section 8.2. Failure to notify us within the thirty (30) day period constitutes acceptance of the deliverable and waiver of any accuracy claims.
13. Content moderation and enforcement
AG Insights Limited reserves the right, but assumes no obligation, to monitor, review, and moderate User Content and user activities on the Service. We may remove or disable access to any User Content or suspend or terminate user accounts that violate these Terms, our community guidelines, or applicable law, with or without notice and at our sole discretion. We may also take these actions based on user reports, automated detection systems, or our own review processes.
14. Regulatory compliance and international operations
14.1 Multi-jurisdictional compliance
AG Insights Limited strives to comply with applicable laws and regulations in the EU, UK, and USA where we operate. However, you are responsible for ensuring that your use of the Service complies with all applicable laws, regulations, and industry standards in your jurisdiction.
14.2 Data protection compliance
We comply with applicable data protection regulations including GDPR, UK GDPR, and CCPA. Our data processing activities are designed to meet the requirements of these regulations, and we provide appropriate user rights and controls.
14.3 Export controls
You agree to comply with all applicable export control laws and regulations. You will not use the Service to export or re-export any content or technology in violation of applicable export controls.
15. General provisions
15.1 Modifications
AG Insights Limited conducts an annual review of these Terms to ensure they reflect our current services, technology capabilities, and legal requirements. We may modify these Terms at any time with reasonable notice to users. For material changes affecting your rights or obligations, we will provide at least thirty (30) days’ notice to business users via email and by posting the updated Terms on our website with a clear “Last Updated” date. Notice of non-material changes (such as clarifications, contact information updates, or formatting changes) may be provided through website posting alone. Continued use of the Service after the effective date of modifications constitutes acceptance of the updated Terms. If you do not agree to modified Terms, you must discontinue use of the Service and may terminate your account in accordance with Section 9.
15.2 Severability
If any provision of these Terms is found unenforceable, the remaining provisions shall remain in full force and effect.
15.3 Entire agreement
These Terms, together with our Privacy Policy and any additional service agreements, constitute the entire agreement between you and AG Insights Limited regarding the Service. Enterprise clients with annual commitments exceeding £25,000 may be offered customized Enterprise Terms that include provisions for custom service level agreements, higher liability caps, dedicated support, and other enhanced terms. Please contact us at info@ag-insights.co.uk for enterprise pricing and terms discussions.
15.4 Assignment
You may not assign these Terms without our prior written consent. AG Insights Limited may assign these Terms at any time without notice.
16. Force majeure
AG Insights Limited shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from any cause beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, civil unrest, embargoes, acts of civil or military authorities, fire, floods, pandemics, epidemics, public health emergencies, strikes, labor disputes, equipment failures, power outages, internet service provider failures, cyberattacks, distributed denial of service attacks, acts of hackers or third-party service providers, government actions or regulations, or any other circumstances beyond our reasonable control (each, a “Force Majeure Event”). In the event of a Force Majeure Event, our performance obligations shall be suspended for the duration of the Force Majeure Event, and we shall be entitled to a reasonable extension of time for performance. If a Force Majeure Event continues for more than sixty (60) days, either party may terminate the affected services upon written notice without liability, and we will provide a pro-rata refund for any prepaid fees for services not delivered due to the Force Majeure Event.
17. Indemnification
You agree to indemnify, defend, and hold harmless AG Insights Limited, its affiliates, officers, directors, employees, contractors, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising from or relating to: (a) your use or misuse of the Service; (b) your violation of these Terms or any applicable law or regulation; (c) your violation of any third-party rights, including intellectual property rights, privacy rights, or proprietary rights; (d) any User Content you provide to the Service; (e) any false, misleading, or defamatory statements you make using our research or intelligence deliverables; (f) any business decisions you make in reliance on our research; or (g) any claim that your use of our Service or deliverables infringes or misappropriates the intellectual property or other rights of any third party. AG Insights Limited reserves the right to assume exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with our defense of such claim. This indemnification obligation shall survive termination of these Terms.
18. Confidentiality
18.1 Definition of confidential information
“Confidential Information” means any non-public information disclosed by one party (the “Disclosing Party”) to the other party (the “Receiving Party”) in connection with the Service, whether disclosed orally, in writing, or in electronic form, that is marked as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure. Confidential Information includes, but is not limited to, business strategies, customer information, financial information, technical data, trade secrets, and research findings provided by you to help us conduct research on your behalf.
18.2 Confidentiality obligations
The Receiving Party agrees to: (a) maintain the confidentiality of the Disclosing Party’s Confidential Information using at least the same degree of care it uses to protect its own confidential information, but in no event less than reasonable care; (b) not disclose Confidential Information to any third party except to employees, contractors, or advisors who have a legitimate need to know and who are bound by confidentiality obligations at least as restrictive as those in these Terms; (c) not use Confidential Information for any purpose other than performing obligations or exercising rights under these Terms; and (d) promptly notify the Disclosing Party of any unauthorized disclosure or use of Confidential Information.
18.3 Exceptions
Confidential Information does not include information that: (a) is or becomes publicly available through no breach of these Terms; (b) was rightfully known to the Receiving Party prior to disclosure; (c) is rightfully received by the Receiving Party from a third party without confidentiality restrictions; or (d) is independently developed by the Receiving Party without use of or reference to the Confidential Information. The Receiving Party may disclose Confidential Information to the extent required by applicable law or court order, provided that the Receiving Party provides prompt notice to the Disclosing Party (where legally permissible) and reasonable assistance if the Disclosing Party wishes to contest the disclosure.
18.4 Duration
These confidentiality obligations shall survive for three (3) years following termination of these Terms, except that obligations with respect to trade secrets shall continue for as long as such information remains a trade secret under applicable law.
19. Contact information
For questions about these Terms, please contact us at:
AG Insights Limited
Email: info@ag-insights.co.uk
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
For EU data protection inquiries: info@ag-insights.co.uk
Communication and Response Times: Email is our primary communication channel for client inquiries and support. We aim to respond to all inquiries within 2 business days (Monday-Friday, excluding UK public holidays). For urgent matters, please clearly mark your email as “URGENT” in the subject line. Response times may vary during periods of high demand or during holiday periods, and we will make reasonable efforts to communicate any expected delays.